The Luxury market, second largest economic sector in France, has become more accessible to a wider variety of clients, and has greatly expanded on the international market.

French sales (in %): champagne 100, wine 85, leather goods 75, crystal 70, perfume 68, spirits 60, ready-to-wear and high-fashion 50, jewelry 40, leisure 35, time-pieces 30, shoes 25, works of art 20, cosmetics 20, porcelain 15.

A specific marketing style exists for each market area that groups culturally similar countries with comparable climates and social customs. Companies generally take into account any environmental differences that may have a significant impact on the use of their products. Luxury market companies seek to offer the appropriate product for each of their markets

The particularity of the luxury market is that it uses a poetic vocabulary. Translations require a high level of expertise and an ability to rewrite texts with two goals in mind: to respect each brand’s original concept and parameters, while maintaining the fluidity and poetry of the text. We accomplish this through accurate translations and careful attention to style; two tasks which involve the use of specific terminologies.